Branding
2025
Samadrahna
M Samadrahna (founded by Mónica Gómez) is a holistic and mystical brand dedicated to ancestral wisdom, conscious transformation, and inner well-being for the luxury sector. Through her platform on Instagram, she guides individuals and organisations toward a deeper connection with themselves by merging spiritual teachings, energy work, and modern mindfulness practices.
Mónica -
“Hace más de un año que Andrea me apoya en temas de marketing digital y comunicación, destaco en ella su capacidad organizativa, eficiencia, gestión del detalle, su enorme creatividad y, sobre todo, su compromiso con los proyectos que emprende, así como, su carácter, siempre alegre y positiva! Un lujo tenerla cerca!”.
(01) Area of Work
Wellness & Astrology
(02) Skills of the project
Branding & Storytelling
Creative guidance
(03) Objective
Now entering a new phase, Mónica is expanding her work to reach a more corporate and professional audience, bringing holistic wisdom and emotional intelligence into the business world — while maintaining her signature mystical, grounded, and elegant essence. The goal was to establish the visual foundation of her renewed Instagram presence through bespoke graphic assets.
(04) Solution
Supporting her as a Creative Director and Digital Strategy Consultant, guiding the visual direction, digital communication, and overall brand narrative across her online channels. The creative challenge was to build a visual identity that balances both worlds — keeping her mystical and sacred essence while introducing a more structured, minimal, and sophisticated tone that appeals to corporate sensibilities.
(05) About
Creative direction for Instagram and digital platforms
Development of brand assets and visual templates
Strategic content guidance for digital storytelling
Support for cross-channel digital presence