Digital Strategy & Branding
2020 - 2022
Meta Learning Global School
Meta Learning is a global, hybrid, and international school that reimagines education for the digital era—empowering children with real-world skills and lifelong experiences. As a forward-thinking educational platform, Meta Learning blends technology, emotional intelligence, and innovative methodologies to create a more connected and capable future generation. I was part of this ambitious project from day one, helping shape its identity and bring its vision to life across all digital and communication touchpoints.
(01) Area of Work
Education
(02) Skills of the project
Branding & Visual Identity
Content Creation & Video/Audio Edition
Social Media Strategy & Community Management
Web Design
SEO Strategy
PR Strategy
Digital Marketing & Communications
(03) Objective
To create and establish a powerful, values-driven brand and digital presence for an educational institution with a bold mission: transforming traditional learning into an experience-based, globally accessible ecosystem.
(04) Solution
Starting with the creation of Meta Learning’s logotype and core visual identity, I worked on defining the brand’s tone of voice and personality to ensure it resonated with a global, forward-thinking audience.
From there, I developed the content and communication strategy—covering everything from video/audio storytelling to social media presence and community engagement. I also led the design and structure of its digital platform, turning Meta Learning into an accessible, engaging, and visually cohesive online experience.
To support its growth, I implemented an SEO strategy, oversaw PR planning, and developed a cross-channel digital marketing plan to build visibility and credibility. All actions were aligned to strengthen the brand’s mission and create a consistent narrative across all platforms.
(05) About
Meta Learning became a dynamic and fully developed brand, strategically and visually prepared to lead a new chapter in global education.
My contribution shaped its foundation—from branding and digital presence to communications and platform development—laying the groundwork for a strong market entry.
However, despite the project’s readiness and potential, Meta Learning has not yet launched publicly due to pending approvals and regulatory considerations tied to its positioning as a global educational program. It remains a visionary initiative awaiting the right institutional support to come to life.